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A chai smoothie at Life Grocery Cafe.

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We Have a Winner! *Facebook Friday Freebie*

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Is everyone ready for our favorite time of the week? That’s right- it’s time to announce this week’s Facebook Freebie winner! The Lucky East Cobber who wins a $50 Gift Card to Which Wich of East Cobb is ………Callie Green Van Fleit!!! Congrats Callie!! Please email to claim your awesome freebie!!

Didn’t win? Don’t despair! EAST COBBER brings you wonderful ways to win each and every Wednesday and Friday on our contest blog and Facebook page. Good luck, and may the odds ever be in your favor.

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Iron Tribe Fitness Opens in East Cobb

Andy Berman (Manager), Samantha Smith (Coach), Brian Smith (Coach)

Andy Berman (Manager), Samantha Smith (Coach), Brian Smith (Coach)

On June 2, local resident Andy Berman opened an Iron Tribe Fitness facility in East Cobb. The fitness facility is unique in that they  only offer small classes (maximum 20 participants per class), and they really focus on individual and group success. The tribe  concept was created by a founder who couldn’t find the small group camaraderie he was looking for in a large gym. He wanted to  work out with a tribe of athletes versus a gym. He started the first Iron Tribe Fitness in his own garage, and the franchise has  exploded since then. The organization’s goal is to build a tribe of people, athletes, coaches and owners who are brought together to change lives for the better while having fun, learning and getting results.

The classes focus on strength training, cardio and gymnastics (body weight movements). Coaches will be on site all day to teach the classes and to work with participants. They want to help members get a powerful workout in a short amount of time, so all classes are  45 minutes long.

There will be open gym hours, but it will be programmed so the coaches can provide guidance and support. All participants begin with an Intro 101 class to learn the movements and proper nutrition. There are different types of monthly memberships, and members use an app (filled with great recipes), to sign up for classes and view and track workouts. The owners don’t want this to be a
gym that you sign up for and never work out. They keep the membership small and check in with members on their progress so no one gets lost in the shuffle. In fact, they limit membership to 300 participants. This ensures a close-knit community and quality control unsurpassed in the fitness industry.

Iron Tribe Fitness has a national mission to help members embrace a healthy lifestyle, as well as focus on results. However, the organization also makes a point to give back. They host events like Workout for Water that provides clean water to countries where it’s needed and Workout for Warriors that raises hundreds of thousands of dollars for troops who are being reintegrated into society when  they return from service. Andy plans to continue this mission with the East Cobb franchise and can’t wait until he is able to lead these efforts.

Andy lives in East Cobb with his wife, Elizabeth and two children. He has a passion for physical fitness and extensive experience in gym management, as well as personal training.

“My team and I are so excited to start changing lives in the East Cobb area and begin to share all the testimonials of our athletes who have been impacted and positively changed,” says Andy.

Eventually, Iron Tribe Fitness will offer kid-focused and female only classes, but for now classes are open to any interested member.

“We have something for everyone here—young, older, busy professionals, working parents, fitness gurus and those just starting their wellness journey,” says Andy. “We don’t want anyone to be intimidated when they walk through our doors.”

The location is impressive because the facility is brand new and includes cool and unique equipment like pull up bars, rowing  machines, free weights, kettle bells and medicine balls. Located at 4719 Lower Roswell Road, Marietta, Ga., 30068 (near Ritter’s), they offer classes from 5:45 a.m. to 7 p.m. Contact them today at 770-971-7797 or visit to learn more.

(Paid advertisement. Reprinted from the June/July 2014 issue of EAST COBBER.)


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East Cobb Family Sees Rock City


Buzz, Ring, Beep-Beep, Chime, Ding, Whistle, Chirp …. Our lives are controlled by electronic devices that dictate how we are to spend almost every moment of our day. It’s not uncommon for us to schedule ‘family time’ and try to cram fun into the allotted time before we move on to the next scheduled appointment.

Head north up I-75 for the short drive to Rock City Gardens ( on the Georgia/Tennesee boder) to enjoy a self-paced tour through natural gardens. With easy walking paths, ample shade and interesting tidbits of information about the plants, the gardens and even the legends, Rock City is sure to make for a fun family adventure to remember.

Amble along on the self-paced tour along the Enchanted Trail of rock gardens and enjoy the Swing-A-Long Bridge (a great place to snap a photo), the fabulous view of seven states seen from Lover’s Leap, the 100-foot waterfall and the famous 1,000 ton balanced rock. Everyone is sure to chuckle as they make it through the Fat Man’s Squeeze and fun continues through the Fairyland Caverns and retro-cool Mother Goose Village.

Rock City also is home to the educational and entertaining “Birds of Prey” show that features rescued birds that will amaze audiences of all ages. Even though the trails are well shaded, this show offers the perfect opportunity to sit, rest and relax.

Rock City hosts several special events throughout the year – going on now through Labor Day, get your toes tapping with Summer Music Weekends. Coupons are available on the website, which will help make the trip and time together even sweeter! My family recently visited during “Fairy Tale Nights” and of course, we had a magical time!

Go ahead, schedule the family time, use the GPS for driving directions, speed-read through the Yelp reviews to find the best restaurants along the way, Hotwire or Priceline for a hotel if you decide to make a weekend of it … just leave the devices in the car unless you’ll use them only to take pictures!

More Details about Rock City
Rock City Gardens
1400 Patten Road
Lookout Mountain, GA 30750
800-854-0675 or 706-820-2531

About the Writer
As a life-long resident of East Cobb, Dana diLorenzo is proud to be a contributing writer for EAST COBBER. She has written marketing copy for Fortune 500 companies and contributed articles to various regional publications. Dana was selected to represent the state of Georgia at the Cooper Tires Super Mom Drive & Ride where she happily accepted the “Driving Miss Daisy” award as the slowest, yet safest driver in the group. She has also written for major hotel chains as a Travel Mom. When she’s not working on a writing assignment, you can find Dana and husband Rick at a local baseball field, swim team meet or basketball game cheering on their sons Clark and Connor.

Feeding Time at the CNC is Saturday

Feeding Time at the Chattahoochee Nature Center on Saturday, 7/12/14. Join a naturalist for an in-depth look at one of their resident animals as they are being fed. The fun begins at 4pm. Admission: $10 adults/ $7 seniors/ $6 children ages 3-12 and free for 2 and under and members. Chattahoochee Nature Center, 9135 Willeo Road, Roswell. More info: 770-992-2055.

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East Cobb Authors Write Career Book

Al Smith, left, and Jeff Sheehan, life coaches, authors and speakers, recently authored a book titled ‘HIRED! Paths to Employment in the Social Media Era.’ The book teaches people how to use all angles to get employment in the social media era. Staff/Jeff Stanton


Want the tools you need to get a job? Career coaches Jeff Sheehan and Al Smith can help. Their book “HIRED! Paths to Employment in the Social Media Era” offers a succinct, step-by-step combination of every method for gaining employment.

For more than four years, east Cobb residents Sheehan and Smith have spoken, volunteered and coached thousands of people about employment. They have addressed people nationally and internationally on numerous topics for the job search.

Their book takes a multi-dimensional approach to the job search. They explore interpersonal skills as an integral part of one’s overall marketing campaign in the job search. The authors help job candidates maximize their exposure to posted jobs as well as the enormous number of jobs hidden in the market.

“We’ve compiled every method of finding a job, even methods that we’re not real hepped on. We want people to know everything because what’s right for you may not be right others,” said Smith, who founded Transition Sherpa, a job search program with Sheehan. He and his wife, Terry, have one grown daughter.

“This is a compilation of the knowledge Al and I have accumulated over the last 4.5 years in working with people, speaking to numerous groups around Atlanta, on the ways you can find jobs,” said Sheehan, a social media expert. He and his wife, Liz, have two grown children,

Sheehan ranks in the top 1 percent of people on LinkedIn, and has more than 265,000 Twitter followers, ranking him Twitter’s No. 1 Marketer In The World To Follow, No. 2 in Social Media, and No. 1 in Sales. He is 6,481 out of 554,000,000 users and is ranked No. 23 in Atlanta, right after The Weather Channel and ahead of Diet Coke. His 74 Klout score makes him one of the world’s leading authorities in marketing and social media, and he is a well-known speaker on the use of LinkedIn, personal branding, social media and marketing.

“We’ve expanded the horizon. It’s what’s really necessary to find a job and other opportunities in this social media era. We feel you have to take a strategic, portfolio approach to the job search,” Sheehan said.

Sheehan and Smith, who met at St. Anne’s Catholic Church, speak from firsthand experience. Employed at high-level executive jobs, both found themselves in job transition when their companies downsized.

“This is really personal to us. We’ve lived it, and we don’t want people to experience what we have. We don’t want people to experience what we see on a weekly basis,” said Smith, who worked as an executive for seven different companies in five different industries. He has more than 35 years of management, sales, marketing, plus training and coaching experience. He has won numerous awards for sales, management, and training and has an innate ability to transfer skills in the marketplace.

“The book is more conversational than it is theoretical. It doesn’t read like a non-fiction manual per se. It’s very creative. It’s easy to read. People really can’t put it down. It clearly articulates what someone needs to do to find work,” Sheehan said.

To order your copy and to learn more, visit

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What are your best “get hired” tips? Click “Chime In” to comment on our Facebook page, We’d love to hear from you!

‘Once Upon a Mattress’ coming to CCYP


You’ve heard of the classic story – The Princess and the Pea. Well, Once Upon a Mattress is a funny, musical take on that familiar story.

With zany characters like Queen Aggravain, a King who communicates via pantomime and a princess who swims across the moat to get to her future prince – rehearsals and performances are bound to be full of laughter.

Once Upon a Mattress runs July 25-27 at the Marietta Performing Arts Center, 1171 Whitlock Ave. in Marietta. Ticket prices are $13-18. For more information visit or contact 404-692-CCYP or


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Ott aims for public safety dollars in SPLOST list


Cobb Commissioner Bob Ott says public safety and transportation are the top priorities on his special purpose local option sales tax wish list.

The Cobb Board of Commissioners will decide July 22 whether to put a 1 percent SPLOST, expected to collect $750 million over six years, before voters.

Ott, who represents southeast Cobb’s District 2, finished his list well in advance of the other three district commissioners.

Ott’s $127.7 million list includes $48 million in improvements to the Windy Hill Road area.

One is a connector between Windy Hill and Terrell Mill Road, expected to cost $30 million.

“They are building lanes on the west side of Interstate 75 — toll lanes,” Ott said. “The first exit is Terrell Mill. This is a project we’ve been trying to do for a while. It will effectively connect Delk Road with Akers Mill Road.”

Though Ott stressed the project was planned for well ahead of the Braves’ move to Cobb, he said it will help ease traffic congestion on game days.

“This creates more of a grid and will aid in connecting Paces Ferry and Highway 41,” he said. “Anything that will help disperse the congestion there will be a benefit.”

The other Windy Hill project is a joint effort with the city of Smyrna to redesign Windy Hill Road as it leads to I-75.

Ott’s list has $18 million set aside, while Smyrna is contributing another $22 million.

“It’s a boulevard where you put the cars passing through in the center and give the local folks an opportunity to get to local businesses without having to interact with the traffic that’s just passing through,” Ott said.

A third Cumberland-area project is $5.5 million worth of Cumberland Boulevard improvements. Like the others, Ott said the idea is to ease traffic flow.

“It’s a set of intersection improvements to accomplish different things,” Ott said. “There is also something called the Vinings bypass. It uses existing routes to bypass Paces Ferry and Paces Mill. This is a choke point. It allows people to drive around Vinings without going through it.”

Tad Leithead, chairman of the Cumberland Community Improvement District, said he’s hopeful the projects make the final cut.

“The Windy Hill/Terrell Mill connector is a project the CID has studied for, I think, 20 years,” Leithead said. “Essentially, it establishes a connection between Windy Hill Road north to Terrell Mill Road. It’s a vital connection because it takes pressure off both Windy Hill and Terrell Mill as far as east/west traffic is concerned. That’s a project we’ve studied and we support, and it’s 100 percent within the CID.”

Leithead said the Cumberland CID has its own SPLOST project list that it submitted to commissioners, though it’s merely a list of nonbinding suggestions.

“Anything we can do to facilitate traffic flow in the district will reduce traffic associated with Braves games,” Leithead said.

$11.25 million for take-home vehicles for police

Ott continues to oppose the inclusion of two Cobb Police Department building projects on the overall SPLOST list, which would total more than $100,000 million.

One is a $55 million line item to build a new headquarters and evidence storage room for the Cobb Police Department possibly off County Services Parkway. The existing police headquarters is on North Marietta Parkway near the Square. The other expense is $52.9 million for a new training facility for police and firefighters. The existing training facility is on County Services Parkway. Instead of money for the buildings, Ott has committed $11.25 million to take-home vehicles for police and $1.86 million toward the renovation of police precincts. He said those projects are a better way to improve police morale. One building in Ott’s list is a $4.3 million fire station in the Cumberland Mall area. According to Ott, Fire Station 29 was supposed to be built years ago, and he said the county already has built Fire Station 30. However, Station 29 was derailed by sluggish development in the Cumberland area.

“Now that the area has come back with lots of development, it’s needed in the area,” Ott said. “Fire Station 29 has been on the books, but it wasn’t needed. Now, it is.”

(Reprinted from the Marietta Daily Journal. Written by Haisten Willis, July 07, 2014. Click HERE to read the original article.) 

Shop the Summer Blowout at Moops!


Shop Moops Boutique in Paper Mill Village for 50% off everything in their summer blowout sale!


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Talent-filled field expected for Lassiter 7-on-7 qualifier

Back in action after escaping elbow surgery following an injury during baseball season, North Cobb quarterback Tyler Queen will be behind the line this weekend for a National Select 7-on-7 qualifier at Lassiter. Queen’s Warrior team is one of 32 in the tournament, which includes seven from Cobb County. Staff file photo by Jeff Stanton


While success in typical 7-on-7 tournaments is not necessarily an indication of how good or bad a season a football team may have, doing well in the National Select 7-on-7 may show a team is pointed in the right direction.

“All I know is we’ve always done really well,” said Lassiter coach Jep Irwin, who will have a team competing in the competition for the ninth straight year — the first seven at Pelham (Ala.) and the last two with the Trojans. “The competitiveness of the field is where you get better. With this field, every mistake is magnified. It’s intense. I do think (success in this tournament) can translate to the season.”

As competitive as the Lassiter-hosted qualifier has been in the past, this year’s field of 32 teams may be the strongest yet. Valdosta, Lovejoy, Grayson, Alpharetta, North Paulding and national power Hoover (Ala.) are just a few of the teams coming from outside the county to compete.

Joining Lassiter among Cobb County programs are Hillgrove, Kell, North Cobb, South Cobb, Walton and Whitefield Academy.

The winner of the two-day tournament will earn a spot in the national tournament next week in Hoover, Ala.

“Last year’s field was pretty strong,” Irwin said, “but I really think this may be the strongest we’ve ever had. This year, only Valdosta is fielding a ‘B’ team, and they are going to be pretty good. Last year, we had 28 teams, with four ‘B’ teams, so this is an improved field, even with the loss of North Gwinnett. Grayson took their spot, and we had to turn some good teams away.”

Some of the premier players expected to be in the event include: Hoover running back Bradrick Shaw (committed to Auburn) and linebacker Darrell Williams, Lovejoy receiver Preston Williams (Tennessee), Shiloh receiver Cameron Stewart (Central Florida), Valdosta linebacker Brian Bell (Florida State) Jefferson quarterback Evan Shirreffs and North Cobb quarterback Tyler Queen (Auburn).

A 7-on-7 tournament matches the offensive skill position players against a defense’s linebacking corps and secondary. Play starts at the 40-yard line going in, and once the quarterback has the ball, he has 4 seconds to get off a throw. Touchdowns are worth six points, with an extra point earned by completing a 10-yard pass into the end zone.

For the defense, interceptions are worth three points, and one returned for a touchdown is worth six. A play ends when the ball hits the ground, or when a defender pulls an offensive player’s flag. Tackling is not allowed.

The tournament will run today and Saturday. Today’s pool play will be split into morning and afternoon waves. After the completion of pool play, teams will be ranked from 1 through 32 and placed in the tournament bracket.

Double-elimination tournament play will start Saturday at 9 a.m., and a championship game is scheduled for around 4 p.m.

Games will be streamed live at, by selecting the “NFHS Network Broadcasts” link and then finding the Georgia qualifier.

Updates on scores and bracket play will be available via a mobile app, by visiting the Select 7-on-7 website and selecting the Georgia qualifier.


(Reprinted from the Marietta Daily Journal. Written by John Bednarowski, July 11, 2014. Click HERE to read the original article.)