In terms of gorging oneself on candy, Valentine’s Day is second only to Halloween, the king of candy-induced stomach aches. The main difference is that on Valentine’s Day we skip the candy corn and go straight for the good stuff — and by “good stuff” I mean chocolate.
Just how many chocolate-covered hearts do we shove down our pie-holes each Valentine’s Day? According to Nielsen, Americans will purchase around 58 million pounds of chocolateduring the days leading up to the 14th (a small fraction of the reported 3 billion pounds per year), and we shell out somewhere around $345 million to satisfy our Valentine’s sweet tooth.
Will you indulge your inner chocoholic today? Tell us your favorite treat. Click “Chime In” to comment on our Facebook page.
Of course, it’s not like we buy all this chocolate by the pound or anything — it’s much more appropriate and romantic when it comes in a heart-shaped box, obviously. So obvious, in fact, that America’s thoughtful shoppers buy 35 million heart-shaped boxes of chocolates each Valentine’s Day.
Once again, that 58 million pounds only includes chocolate candy. When it comes to the iconic “conversation hearts,” 8 billion of the chatty little pastel candies are sold between February 1st and 14th.